How to take on a big problem in Startup / Tech World
If you want to take on a (big) problem, don’t make a direct frontal attack on it. Don’t say, for example, that you’re going to replace email.
If you do that you raise too many expectations. Your employees and investors will constantly be asking “are we there yet?” and you’ll have an army of haters waiting to see you fail. Just say you’re building todo-list software. That sounds harmless. People can notice you’ve replaced email when it’s a fait accompli.
Empirically, the way to do really big things seems to be to start with deceptively small things.
Paul Graham (Y Combinator) ________________________ photo credit: Sarah Harlin